Today's parents are known as "Generation X". Here are a few characteristics of Generation X:
- They have grown up hearing about "failing schools".
- They don't trust institutions to always do what is right; they don't trust that their children are always safe at school.
- They expect to communicate instantly with you.
- They expect a well designed web site with information on ways they can help their children succeed.
- They expect to hear about school problems immediately--along with what is being done about them.
- They value their time very highly and don't want it wasted with school activities that don't directly involve them or their child.
- Standardize one design and stick with it. Two or three columns are often easier to read than a single wide one.
- Use an attractive newsletter nameplate to reflect the professionalism of your school or class.
- Use simple, plain language and limit the newsletter to one sheet of paper.